king of the sadboys

Art direction and branding project for Auckland-based indie folk outfit, king of the sadboys. kotsb wanted to visuals that were nostalgic in tone, organic and handcrafted, but not fussy. The palette is soft, human, with a lingering, cool edge. The font choice, Abril Fatface mirrors this.

The project included promotional material for social media - images, and short moving visuals with song snippets over them to tease the music.

Physical media include an A4 print and their EP release poster.

Check out their soulful earworms on Spotify. See the visual project below.

 
donatello with coloured sides FINAL jpg small .jpg
 
 

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